The Brightness Serious Game "Future Shock", helps to prepare for future challenges in an unstable geopolitical and economic context. The game was designed to enable participants to work in teams, strategize in the face of potential crises, and present their solutions to a demanding client. This was achieved through strategy workshops and game sessions, pitches and syntheses, which enabled enriching interaction and a better understanding of possible crisis scenarios.

National Franchisee Conventions

After a first edition orchestrated by us at the Stade de France, which aimed to unite its community of franchisees through a unique event, Franprix has renewed its confidence in Brightness to design, organize and produce the second edition of what has already become a not-to-be-missed event for the company's network of franchisees.

The Brightness Serious Game "Future Shock", helps to prepare for future challenges in an unstable geopolitical and economic context. The game was designed to enable participants to work in teams, strategize in the face of potential crises, and present their solutions to a demanding client. This was achieved through strategy workshops and game sessions, pitches and syntheses, which enabled enriching interaction and a better understanding of possible crisis scenarios.

Brightness designed and orchestrated the feedback event for the Estates General, enriching ORPEA's dialogue with stakeholders. Through innovative formats and content creation, Brightness was able to create relevant interactions between participants, while highlighting the crucial issues and ORPEA's ambitions towards better care for the elderly.

Brightness delivered a workshop on Generative Artificial Intelligence via our "Workshop IA Brightness" program. The program was designed to help businesses understand and harness generative AI, exploring how it can create value and transform industries. The workshop enabled participants to understand the fundamentals of generative AI, identify impacted professions, deploy operational strategies and draw on real-life cases to illustrate these concepts.

Since 2019, Brightness has been supporting Bouygues Construction in creating impactful content and organizing internal and external events.

Brightness created a Serious Game for the Comex of GrandVision to simulate the possible future shocks of the optical industry.

How can we see the future as an opportunity and not as a risk?

How to analyse the present from future scenarios

How can the laws of exponential growth, singularity, sigmoids and systemic loops be applied to anticipate the future?

How can the Scenario Planning methodology be used to anticipate possible futures over a given time horizon?

It was only natural that the Brightness team joined the initiative and took to the stage to accompany the candidates of the new France 2 programme, presented by Laurent Ruquier: le Grand Oral, in the preparation of their speeches.

TEDxParis was one of the first TEDx conferences in the world and the first TEDx created on European territory. Brightness is at the origin of this event, the agency has imagined, organised and prepared each edition for 10 consecutive years.

Capgemini University entrusts Boma & Brightness with the redefinition of its Learning & Development 2021 event strategy.