BIEF
BIEF
French week - 100% ONline
How can it continue to fulfil its mission of promoting French publishing internationally in the context of a global pandemic that prevents any travel and any book fairs?
With Brightness, the BIEF initiated a solution by organising the first "French Week", a 100% digital event spread over two weeks. Thanks to short editorialized videos and an adapted platform, the BIEF was able to perfectly play its role as a prescriber, by communicating the main trends of the French publishing market, and as a promoter, by facilitating contacts and exchanges between French and foreign publishers.