Boost your team's productivity with AI
In 1 day: concrete use cases, gas pedals for content creation and prospecting, and a booklet of operational prompts. 80% hands-on.
3 workshops: COMEX - Marketing & Communication - Sales professions
Deliverables: prompts pack, templates, customized use cases
Pre/post evaluation & 30-day follow-up
They trust us
Why now?
Generative AI can radically transform your business. It offers potential productivity gains of up to 50%.
Generative AI is already transforming businesses, profoundly impacting marketing, sales and strategic decisions at the highest level. Our specialized workshops offer a targeted approach for each function.
Our workshops
One day, in-house. 80% practical, real-life use cases, ready-to-use deliverables.
MARKETING & COMMUNICATION
Create faster, better
Skills acquired
Daily use
Master the principles of generative AI and its applications in marketing and communication.
Produce diversified, personalized content.
Use AI tools for multimedia creation (images, video, audio).
Develop strategies adapted to teams and organizational objectives.
Anticipate trends and innovations in AI.
Master the art of prompting.
Identify relevant use cases in marketing and communications.
Text content production
Writing emails and content adapted to the audience.
Extraction of key information (summaries, ideas, strategic intelligence).
Create customized wizards for internal data and processes.
Multimedia content creation
Generation of illustration images for campaigns.
Video and creative media generation.
Production of audio content such as podcasts, music or sound design.
Strategic applications
Applications for social networks, newsletters and digital campaigns.
Analysis of real-life case studies in marketing and communications.
Implementation of strategies adapted to teams and objectives.
Future prospects and integration of AI tools into organizational processes.
Program objectives
Understand how generative AI works and its potential for the marketing and communications professions.
Master the art of prompting to take full advantage of generative AI tools.
Produce high-quality, personalized content adapted to a variety of contexts.
Generate creative multimedia supports to enrich campaigns.
Strategically integrate AI into organizational processes and develop appropriate strategies.
Teaching methods
One-day (7h30) face-to-face training.
Interactive hands-on workshops.
Case studies and applied exercises (+80% of workshop)
Participants
In-house training only (to handle strategic and confidential business situations).
Teams from corporate communications and marketing departments (min 10 people, max 20).
Evaluation mode
Pre- and post-training self-assessment questionnaire.
COMEX & MANAGEMENT
Deciding with clarity
Skills acquired
Daily use
Master the principles of generative AI and its strategic applications.
Produce prospective scenarios and strategic action plans.
Leverage AI tools for content creation and ideation.
Anticipate trends and innovations in AI.
Exploring the next technological revolutions and their impact.
Mapping of strategic use cases.
Case studies
Increased productivity
The art of prompting
Writing a variety of content (emails, reports, presentations).
Optimization of business intelligence and information synthesis processes.
Use for ideation and scenario simulation.
AI and strategic scenarios
Introduction to design thinking, scenario planning and blue ocean strategy methodologies.
Using AI to generate innovative ideas and explore prospective scenarios.
Practical workshops to develop strategic scenarios.
Strategic applications and action plan
Development of prospective scenarios for the organization.
Identification of risks, opportunities and action plans for the company.
Building a strategic roadmap integrating generative AI.
Program objectives
Understand the strategic challenges of generative AI.
Identify the opportunities and risks associated with AI adoption in organizations.
Use AI to develop strategic scenarios for the company.
Integrate approaches such as design thinking, scenario planning and blue ocean strategy with AI.
Teaching methods
One-day (7h30) face-to-face training.
Interactive discussions and round tables.
Strategic scenario simulation and case studies.
Participants
Comex members, strategic and innovation departments.
In-house training in small groups (min. 6 people, max. 12).
Evaluation mode
Pre- and post-training self-assessment questionnaire.
Concluding strategic report
SALES PROFESSIONS
Prospecting & closing
Skills acquired
Daily use
Master the principles of generative AI and its applications in sales.
Produce personalized, high-impact sales content.
Leverage AI to improve customer relations and prospecting processes.
Mapping of strategic use cases.
The art of prompting.
Everyday use cases and sales process optimization
Writing personalized emails and content.
Extraction of key information (summaries, business intelligence).
Automating customer interactions with AI (chatbots, targeted emails).
Generate high-impact sales proposals.
Creation of customized wizards for internal processes.
Personalization and customer strategy
Personalize prospecting and retention campaigns.
Using AI to segment and analyze customer databases.
Simulation of negotiation scenarios & preparation of sales pitches and scenario simulations.
Strategic perspectives and the transformation of the sales role
Looking ahead: how AI is redefining the role of salespeople.
Conversation: building a roadmap for integrating AI into the sales cycle.
Program objectives
Understand the challenges of generative AI in sales.
Master AI tools to optimize business processes.
Personalize customer interactions with AI.
Develop appropriate prospecting and retention strategies.
Boost sales performance in a digital environment.
Teaching methods
One-day (7h30) face-to-face training.
Practical workshops focused on the needs of sales teams.
Specific use cases and negotiation simulations.
Participants
Sales teams and sales management.
In-house training in small groups (min. 10 people, max. 15 people).
Evaluation mode
Pre- and post-training self-assessment questionnaire.
Method
Concrete, production-oriented workshops. We measure the impact and provide usable deliverables the very next day.
80% hands-on, real-life cases from your businesses
Pack of annotated prompts, templates & examples
Pre/post evaluation and 30-day follow-up (weekly clinic)
What our customers say
A precise yet accessible offering, which enabled teams with heterogeneous backgrounds to understand the challenges of generative AI in business through striking examples and a balanced perspective on the challenges and opportunities it creates.
Julien Villeret
EDF Innovation Director
At Saint-Gobain University, we strive to be partners in transformation. The workshop led by futurist and tech guru Michel Levy Provençal enabled us to explore the potential of AI Generative in the field of learning & development. This workshop enabled us to stay at the cutting edge of this technological revolution.
Pierre Hébert
Training Director at Saint-Gobain University
A programme designed by Michel Levy Provençal
Founder of TEDxParis and a recognized figure in French innovation, Michel Levy Provençal stands out for his systemic approach to digital transformations and his expertise in foresight. Author of several books on emerging technologies, he uses his dual skills as an engineer and strategist to help companies and public players adapt to technological change. A teacher at SciencesPo, lecturer and regular columnist for Les Echos, he also works with the Brightness agency, which he heads, to meet the specific needs of organizations. Find out more on his website.
Let's talk about your case
Tell us your objectives: we'll calibrate the format, scope and level of personalization. Response within 48 working hours.
Consulting, project management & prototyping
Personalized support
Every company is unique. Whether you're new to AI or already advanced, whether you operate in marketing, creative, technology or other fields, we tailor our support to your specific business, maturity level and goals. We believe in working closely together to define a strategy that works for you, ensuring that generative AI adds real value to your operations and supports your future ambitions.
Download Michel Levy Provençal's IA flyer
It summarizes three years of reflection and feedback from the field.
No theory.
A four-level method.
From current chaos to operational symbiosis in 90 days.
60 pages.
Free of charge.
Operational.