SCENARIO PLANNING Workshop
NAVIGATING IN TIMES OF UNCERTAINTY
SCENARIO-BASED STRATEGIC PLANNING
Faced with unprecedented geopolitical and economic instability, companies today face a major imperative: to anticipate, adapt and act with agility.
Recent crises, marked by a constant acceleration of change and increased unpredictability, underline the need to profoundly rethink traditional strategic approaches. In this context, Brightness' Scenario Planning methodology is more relevant than ever.
Looking to turn risk into opportunity for your organization?
Scenario Planning involves envisioning several realistic future scenarios based on an in-depth analysis of current trends, major uncertainties and weak signals. Unlike traditional forecasts, which often focus on a single, linear future, this methodology enables organizations to visualize a plurality of possible evolutions, and to proactively prepare for them.
This approach brings four major benefits to companies at this critical time:
Enhanced Anticipatory Capacity: Identify emerging risks and opportunities at an early stage, to react quickly and effectively to a constantly changing environment.
Improved Strategic Agility: Develop a strong internal capacity for adaptation through continuous reflection on different possible trajectories, thus facilitating rapid, relevant decision-making in the face of uncertainty.
Team alignment and mobilization: The collaborative construction of scenarios helps federate teams around a shared vision of future challenges, increasing their capacity for commitment and collective action in times of crisis.
Identify industry trends: Benefit from the trainer's presentation of the main industry trends to anticipate market developments and effectively adjust your strategy.
Today, more than ever, adopting Scenario Planning as a strategic methodology is not just a pertinent choice, but an imperative for any company wishing to navigate successfully in a world of accelerating change. Brightness helps leaders and their teams to transform uncertainty into a genuine strategic lever, ensuring resilience and sustainable competitiveness.
Training program
Introduction to Scenario Planning :
Definitions and key principles
Differences from traditional strategic forecasting methods
In-depth presentation of trends :
Identifying and prioritizing current trends
Detecting major uncertainties and weak signals
Scenario-building based on trends (practical application) :
Practical methods and tools for creating multiple scenarios
Creativity and divergent thinking techniques applied to scenario development
Operational use of scenarios (practical application) :
Planning and managing the risks associated with each scenario
Definition of concrete, flexible strategic actions
Pedagogical objectives
Understand and master the fundamental principles of Scenario Planning
Learn to anticipate risks and seize opportunities through relevant scenarios
Develop agile decision-making skills in the face of uncertainty
Strengthen the ability to mobilize teams effectively around future strategic challenges
Target skills
Ability to analyze the future and proactively identify weak signals
Competence in developing and operating diversified strategic scenarios
Agile decision-making in a context of high uncertainty
Relational and collaborative skills to align and federate teams
TARGETS
Managers and executives
Strategic managers and business units
Innovation and organizational development managers
Teams in charge of strategic intelligence and foresight
LANGUAGES & FORMATS
1 day (7 hours)
This training is given in French or English.
The program can be delivered face-to-face or in a hybrid format (on the main videoconference and remote workshop platforms)
A concrete program!
METHOD + PRACTICE
This program combines methodology and practice to identify trends and weak signals that are transforming your industry.
SCENARIO GENERATION
It allows the construction of possible scenarios of evolution or rupture.
ARTIFICIAL INTELLIGENCE
With our AI-powered individual training solution, you can enrich your prospective scenarios.
A programme designed by Michel Levy Provençal
After creating TEDxParis, the first TEDx conference in Europe in 2009, Michel Levy Provençal now devotes his time to developing the Brightness agency. He works with companies and public actors by delivering conferences and coaching their leaders. He teaches at SciencesPo in the Executive Master Management of Media and Digital and has published three methodological and prospective books since 2017. He also writes regular columns in Les Echos.
He is recognized as one of the leading voices in the French innovation ecosystem.
Brightness' network of experts can be involved in this program according to your specific needs.
Discover the network on https://www.speakers.brightness.fr.
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